When Someone Deletes Your App, Ask One Good Question
Uninstalls are not just lost users; they are free research if you design the exit with care. Here is how to build a short, respectful deletion flow and turn the answers into a monthly habit.
Doors Shut, App Still Open: Designing a Bank Holiday Mode That Doesn't Feel Like a Dead End
UK bank holidays are published years in advance and still catch product teams on the hop every single time. A closed state doesn't have to mean a dead end — here's how to switch things off, say the right thing, and keep users moving.
The Kindest Button in Your App: Designing a Cancel Flow That Earns Trust
Cancellation is the most emotionally honest screen in any subscription app, and in the UK it is now a regulatory surface too. Here is how to design a cancel flow that is clear, compliant and still keeps the customers worth keeping.
When 'UK English' Isn't Enough: Localising Your App for Cardiff, Glasgow and Belfast
Treating the UK as one market is a quiet way to make your app feel generic. This practical checklist covers language, accessibility, payments and trust signals across Wales, Scotland, Northern Ireland and the English regions.
Stop Designing Onboarding for a Quiet Desk: Lessons From the 07:42 to Waterloo
Most onboarding flows are tested in calm offices with fast Wi-Fi and a patient tester. Real UK users are on a train, at a ticket barrier or in a coffee queue. Here is why designing for fragmented, low-signal commuter moments is better product strategy.